You’ve built your Shopify store and filled it with amazing products. You’re ready to start making sales and generating revenue. But there’s one more important step you need to take before you can start seeing results: optimizing your store for search engines.

Search engine optimization (SEO) is the process of making sure your store is visible and easy to find when people are searching for terms related to your products. It sounds complicated, but luckily there are a few simple steps you can take to get started. In this article, we’ll walk you through everything you need to do to set up SEO for your Shopify store.

Why is SEO important for Shopify Stores?

SEO is important for Shopify stores because it can help to increase traffic and visibility for your store. By optimizing your store for search engines, you can help to ensure that potential customers are able to find your store more easily. Additionally, SEO can also help to improve your store’s conversion rate, as customers who are able to find your store are more likely to make a purchase.

There are a number of things that you can do to optimize your Shopify store for SEO. First, be sure to choose a relevant and keyword rich domain name for your store. Next, add informative and keyword rich titles and descriptions for each of your products. Additionally, create blog posts or articles that are relevant to your products and include keywords throughout. Finally, be sure to submit your sitemap to Google and other major search engines. By taking these steps, you can help to improve the SEO of your Shopify store and enjoy increased traffic and sales.

Perform Keyword Research

If you want your Shopify store to rank in search engines, then you need to perform keyword research. This will help you determine which keywords to target in your store’s content. There are a number of different keyword research tools available, such as Google AdWords Keyword Planner and SEMrush.

Once you’ve performed your keyword research, you should create a list of target keywords. Try to include a mix of both short-tail and long-tail keywords. You should then start incorporating these keywords into your store’s blog posts. Remember to use them naturally – stuffy, forced keywords will damage your chances of ranking in search engines.

In addition to using keywords in your blog posts, you should also use them in your post titles and meta descriptions. This will help search engines understand what your post is about and index it accordingly.

Finally, don’t forget to promote your blog posts! Share them on social media and encourage other people to share them as well. The more people that see your posts, the better your chances of ranking in search engines.

Use well-crafted meta titles and descriptions

One of the most important parts of SEO is creating well-crafted meta titles and descriptions for your blog posts. This is what will show up in the search engine results pages (SERPs), so you want to make sure that they’re compelling and accurate.

Here are a few tips for writing great meta titles and descriptions:

– Keep it under 60 characters for the title and 150 characters for the description.
– Write unique titles and descriptions for each page.
– Use keywords wisely, but don’t stuff them in.
– Make sure your title and description accurately reflect the content of the page.
– Use active voice and good grammar.
– Use rich snippets to stand out in the SERPs.

If you follow these tips, you’ll be well on your way to optimizing your blog posts for SEO.

Optimize Image Alt Text and Image File Names

If you have a blog on your Shopify store, make sure to optimize the images for SEO. This means adding alt text to each image and using keywords in the file names.

Utilize Product Reviews

If you’re not utilizing product reviews on your Shopify site, then you’re missing out on a major opportunity to improve your SEO. Product reviews are a great way to signal to search engines that your site is relevant and informative, and they can also help convert visitors into customers.

Make sure to encourage customers to leave reviews after they purchase something from your store, and then take the time to respond to each one. Not only will this improve your SEO, but it will also create a sense of community around your brand.

Include your target keyword in heading and URL

Make sure your target keyword is included in the heading and URL for your blog post. This will help search engines understand what your post is about and index it accordingly. Also, be sure to use your target keyword throughout the body of your post.

Improve Speed and load time for your Shopify store

Your Shopify store’s speed and load time are important for a number of reasons. First, faster stores tend to rank better in search engines. Google, in particular, has stated that site speed is a ranking factor. In addition, faster stores provide a better experience for customers, which can lead to more sales.

There are a number of ways to improve the speed and load time of your Shopify store. Some of the most important include:

1. Use a good theme: A well-designed theme can help your store load faster. Make sure to choose a theme that is optimized for speed.

2. Optimize your images: Images can often be the biggest files on your website, so it’s important to optimize them for the web. This means compressing them so they are smaller in file size without losing quality.

3. Use a content delivery network (CDN): A CDN can help deliver your content faster by caching it on servers around the world. This means visitors will be able to access your content from a nearby server, rather than having to wait for it to travel all the way from your server.

4. Minimize HTTP requests: Every time

Add Schema Markup to Your Site

One of the most important things you can do to improve your site’s SEO is to add schema markup. Schema is a code that helps search engines understand the content on your website. By adding schema markup, you can tell search engines what your site is about and how it can be helpful to users.

Adding schema markup is easy, and it can make a big difference in how your site ranks in search results. If you’re not sure how to add schema markup, Shopify has a helpful guide that will walk you through the process.

Avoid Duplicate Content

One of the most important things you can do to optimize your Shopify store for SEO is to avoid duplicate content. Duplicate content can exist on your site in a number of ways, including product descriptions, blog posts, and even page titles.

If you have duplicate content on your site, it’s important to take steps to fix it. Not only will this help your SEO, but it will also help improve the user experience on your site. Users are likely to get frustrated if they see the same content multiple times on your site, and this can lead to them leaving without making a purchase.

To avoid duplicate content, start by ensuring that all of your product descriptions are unique. You can also add blog posts to your Shopify store to provide fresh, original content for users to read. Make sure to include relevant keywords in your blog posts so that they can be found by users who are searching for them. Finally, be careful when choosing page titles, and make sure each one is unique.

By following these tips, you can avoid duplicate content on your Shopify store and improve your SEO.

Focus on site structure and easy navigation

The blog section of your site is a great place to share helpful information with your readers. Make sure that your site is easy to navigate and that your blog posts are organized in a way that makes sense. Pay attention to your site’s overall structure and you’ll be on your way to a well-optimized blog.

Utilize Image compression

As a website owner, you’re always looking for ways to speed up your site. Image compression is a great way to do this. By compressing your images, you can significantly improve your site’s load time.

There are a few different ways to compress your images. One popular method is to use a plugin like WP Smush. This plugin will automatically compress all of the images on your site.

Another way to compress your images is to manually compress them before you upload them to your site. You can do this using an online tool like TinyPNG.

Once you’ve compressed your images, make sure to update your sitemap so that Google knows about the changes. This will help ensure that your site’s ranking isn’t affected by the smaller file sizes.

Add Canonical Tags to Duplicate Pages

If you have pages on your site with similar or identical content, be sure to add canonical tags to prevent search engines from penalizing you for duplicate content. Canonical tags tell search engines which page is the “master” or original version, and ensures that only that page gets indexed and ranked. You can learn more about how to add canonical tags in Shopify’s help documentation.


By following the SEO checklist above, you can be sure that your Shopify store is optimised for search engines and ready to rank high in SERPs. Remember to regularly check your progress and make adjustments where necessary – and if you need help, don’t hesitate to reach out to an experienced SEO consultant.